I'm Alexandra Hurworth.
I'm a career and executive coach.
I've been upgrading the careers of UX Designers, Product Managers and Tech Leaders since 2021.
I help UX Professionals and Tech Leaders:
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Land the dream job that sets their soul on fire
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Secure the promotion they've been eyeing (and deserve!)
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Banish that pesky imposter syndrome for good
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Package their experience in a way that positions them for the next big step
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Ensure their public profiles (LinkedIn, resume, portfolio etc) showcase their credibility and results
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Interview confidently​​​​
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Trusted by clients at
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TESTIMONIALS
Hannah Hillier, Creative Director & Partner - Marine Lane
"Before working with Alex, I was frequently working weekends and pulling all-nighters. Through our executive coaching, I've transformed my leadership style and redirected my focus. Alex helped me shift from tactical firefighting to strategic thinking, develop my team more effectively, and achieve a stable, manageable workload.The impact has been profound. I've become a much stronger asset and partner to our CEO, contributing more meaningful insights at the executive level. I've reclaimed my personal time while simultaneously increasing my value to the organization. I recommend Alex to anyone looking to elevate their leadership. "
Peter Bogaty, UX Design Manager and co-Head - Sim Corp,
ex-Goldman Sachs
"Working with Alex has been very helpful at a time of significant change at my company. As the co-head of a newly merged department, there were different dynamics to navigate. Having Alex as a trusted sounding board to discuss how to position myself and elevate my leadership presence proved invaluable. Through our sessions, I leveraged new approaches to step more fully into my role as a leader, and scale my efforts more strategically as my remit expanded.Alex served as an insightful thought partner, helping me refine my handling of the team and interactions with a unfamiliar organization and sharpen my strategic focus. I recommend Alex to anyone looking to enhance their leadership skills and organizational impact."
Kat Wheeler, Product Design Manager - Aquent; ex-Microsoft
"I feel empowered after having incredible coaching with Alex. She worked with me to advance my career to the next level. The coaching I received from Alexandra Hurworth was invaluable. She took me through a deep dive of my entire career and helped me to evaluate strengths and opportunities. I am grateful I came across Alex. I highly recommend her."
Claudia Rios-Nunez, Product Designer - Omega One Developers
"I feel empowered after having incredible coaching with Alex. She worked with me to advance my career to the next level. The coaching I received from Alexandra Hurworth was invaluable. She took me through a deep dive of my entire career and helped me to evaluate strengths and opportunities. I am grateful I came across Alex. I highly recommend her."
Victoria Bates, Head of Events - Cartier
"I have suffered with imposter syndrome throughout my career, which has in-turn, affected my confidence and opportunities. Alex helped give me perspective and helped me to reframe this, which in turn has boosted my confidence massively. I highly recommend Alex, she has an incredible talent."
Nawshin Rahman - UX Strategist, Moment Studio
"Alexandra is one of a kind as a career coach! Not only does she cares about your career success, but she also wants to make sure you feel self-confident in your soft and technical skills. She always pushes you to challenge yourself and reminds you of your strength to succeed. I still apply her techniques to my work from time to time. I am forever grateful for all the support and helpful advice she provided. She truly helped me blossom to become a better designer."
About Me
Over my 20-year career, I went from an entry-level “order taker” to leading UX design, product strategy, and product management for Fortune 500 companies.
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But high-visibility projects and high paying leadership positions were not handed to me.
I had to embrace challenging projects & tight timelines as opportunities for growth.
I had to get comfortable speaking up and promoting myself.
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I had to manage my confidence and imposter syndrome.
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I had to take calculated risks when opportunities came up in the job market.
The rewards: I got to lead high-performing teams, have final say on impactful design decisions, and earn higher pay to create financial independence for myself.
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Are you looking at ways to possibly upgrade your career and want to work with a certified coach who has actual industry experience and connections?
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If so, I specialize in helping UX professionals and Tech leaders have more fulfillment in their roles, and land higher-paying positions – whether that’s via internal promotion or by making a move.
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Schedule a complimentary career consultation with me here:
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