I'm Alexandra Hurworth.
I'm a career and executive coach.
I've been upgrading the careers of UX Designers, Product Managers and Tech Leaders since 2021.
I help UX Professionals and Tech Leaders:
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Land the dream job that sets their soul on fire
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Secure the promotion they've been eyeing (and deserve!)
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Elevate their language and executive presence to maximize influence
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Banish that pesky imposter syndrome for good
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Create a culture of giving and receiving feedback
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Package their experience in a way that positions them for the next big step
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Hold difficult conversations
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Ensure their public profiles (LinkedIn, resume, portfolio etc) showcase their credibility and results
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Interview confidently​​​​
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Trusted by clients at
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TESTIMONIALS
Amira Youssef, Chief Product Officer - LegalTech, ex-Microsoft
"I approached Alex for guidance on how to best shape my career narrative. With a background spanning three continents and various roles in tech, I struggled to present my journey in a cohesive and meaningful way that feels authentic to me.What stood out to me about working with Alex was how she truly listened and helped me uncover the insights that were most important for the direction I want to take next. She was incredibly patient when I doubted myself and consistently guided me with clarity and confidence throughout the process.By the end of our coaching journey, I was able to articulate my career story in an authentic and impactful way. It felt natural, and it was all thanks to Alex's expertise and support.It was an awesome experience working with her, and I highly recommend her to anyone looking to clarify and elevate their career narrative"
Hannah Hillier, Creative Director & Partner - Marine Lane
"Before working with Alex, I was frequently working weekends and pulling all-nighters. Through our executive coaching, I've transformed my leadership style and redirected my focus. Alex helped me shift from tactical firefighting to strategic thinking, develop my team more effectively, and achieve a stable, manageable workload.The impact has been profound. I've become a much stronger asset and partner to our CEO, contributing more meaningful insights at the executive level. I've reclaimed my personal time while simultaneously increasing my value to the organization. I recommend Alex to anyone looking to elevate their leadership. "
Konstantin Kaufman - Head of Product,
Franklin Institute
“Working with Alex has been immensely helpful for me over the last few months. Alex has helped me identify areas for growth in my management style, while building up my confidence and trust in my abilities. This guidance has been invaluable in navigating the turbulence of an early-stage startup environment.Through hands-on exercises and targeted coaching sessions, Alex has transformed me into a more effective leader and manager. On a personal level, Alex provided crucial support during a challenging career transition, offering expert guidance on resume development and personal branding that helped me reposition myself for new opportunities.Alex’s blend of strategic insight, practical tools, and empathetic support has made a lasting impact on both my professional development and career trajectory.”
Peter Bogaty, UX Design Manager; co-Head of UX - Sim Corp,
ex-Goldman Sachs
"Working with Alex has been very helpful at a time of significant change at my company. As the co-head of a newly merged department, there were different dynamics to navigate. Having Alex as a trusted sounding board to discuss how to position myself and elevate my leadership presence proved invaluable. Through our sessions, I leveraged new approaches to step more fully into my role as a leader, and scale my efforts more strategically as my remit expanded.Alex served as an insightful thought partner, helping me refine my handling of the team and interactions with a unfamiliar organization and sharpen my strategic focus. I recommend Alex to anyone looking to enhance their leadership skills and organizational impact."
Matt Karp - Senior UX Researcher,
CapitalOne
“Alex helped me navigate an unexpected time in my career with compassion and pragmatism. She was a wonderful sounding board and offered advice that helped me reflect on moments and actions that made me feel successful and motivated. I’ll be bringing these strategies into my next roles to help me deal with uncertainty and focus on what makes me a valued thought partner in my work.”
Casandra Cain - UBS, Lead UX/UI Designer
“I had the privilege of working with Alex as a coach during a pivotal point in my career as a UX designer. Her ability to provide clear structure and actionable guidance helped me better navigate my current role and set a path for future growth. Alex’s insights into advancing within mid-level positions were invaluable, offering practical tips that I continue to apply. I highly recommend her to senior designers seeking a thoughtful, strategic coach to elevate their careers.”
Kat Wheeler, Product Design Manager - Aquent; ex-Microsoft
"As someone who has been a solo designer for all of my career so far, I have found Alex to be a fantastic source to help me in ways courses and classes could not. Her mentorship has shed light on how to handle a multitude of business related scenarios pertaining to UX. In addition, her mentorship has provided me with a great deal of guidance and insight on skills and expectations for leadership roles. Alex is a great source to help anyone grow in UX, I highly recommend her."
Alex Menglide - Lead UX Designer,
AdhereTech
"I can't overstate the value of working with Alex. She helped me clarify my career goals, frame my past experience in a compelling way, and—most importantly—gave me the confidence to start my job search like never before. While there are plenty of resources out there on how to 'land your perfect job,' what truly set Alex apart was the personalized approach. I could have listened to podcasts or read books (and I’ve done both!), but there’s no substitute for working with an experienced professional who listens, understands you, and offers tailored advice that’s right for you."
Victoria Bates, Head of Events - Cartier
"I have suffered with imposter syndrome throughout my career, which has in-turn, affected my confidence and opportunities. Alex helped give me perspective and helped me to reframe this, which in turn has boosted my confidence massively. I highly recommend Alex, she has an incredible talent."
Nawshin Rahman - UX Strategist, Moment Studio
"Alexandra is one of a kind as a career coach! Not only does she cares about your career success, but she also wants to make sure you feel self-confident in your soft and technical skills. She always pushes you to challenge yourself and reminds you of your strength to succeed. I still apply her techniques to my work from time to time. I am forever grateful for all the support and helpful advice she provided. She truly helped me blossom to become a better designer."
Neven Armanios, Senior Product Designer, Choreograph
“After working with Alex Hurworth over the past year, I can confidently say she helped me gain clarity on both my short-term plans and long-term goals in the fast-evolving field of product design. Alex’s approach blended practical, achievable plans with inspiring visions for what I could strive for in the future. She not only kept me accountable by setting clear priorities and guiding me in working on the additional artifacts necessary for the goals we set for each session, but also provided continuous guidance and inspiration for the growth and development of my career. I trust Alex with my career 100%, and alway feel well-supported and motivated by her system of coaching. She was as invested in my success as I was, and every win felt like a shared victory between us. I highly recommend her to anyone looking for a coach who can support, inspire, and help you realize your full potential.”
About Me
Over my 20-year career, I went from an entry-level “order taker” to leading UX design, product strategy, and product management for Fortune 500 companies.
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But high-visibility projects and high paying leadership positions were not handed to me.
I had to embrace challenging projects & tight timelines as opportunities for growth.
I had to get comfortable speaking up and promoting myself.
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I had to manage my confidence and imposter syndrome.
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I had to take calculated risks when opportunities came up in the job market.
The rewards: I got to lead high-performing teams, present to members of the C-Suite, have final say on impactful design decisions, and earn higher pay to create financial independence for myself.
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Are you looking at ways to possibly upgrade your career and want to work with a certified coach who has actual industry experience and connections?
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If so, I specialize in helping UX professionals and Tech leaders have more fulfillment in their roles, and land higher-paying positions – whether that’s via internal promotion or by making a move.
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Schedule a complimentary career consultation with me here:
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